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[I:http://yourmobileinfo.info/wp-content/uploads/2011/05/EmmaRoseSmith10.jpg]A recently released Ericsson report found 35% of US Android and iPhone users interact with an app before arising from bed in the morning.

According to the report, which was presented at Ericsson Business Innovation Forum in Silicon Valley on May 11, Facebook is one of the most common apps used. This should come as no surprise to anyone: 18% of the users surveyed logged in to Facebook upon waking. What does this report mean for mobile marketing?

Most interestingly, the study tells us that when communicating with customers, mobile marketing content is more important than the actual mode of communication. The decreased importance of communication vessel is one feature of digital media that will support the use of mobile marketing: while just having a mobile phone used to be enough, now a huge focal point is what the phone can do apart from calling and texting. Apps and the mobile Web are being used socially more and more, and they can also be the channel for successful mobile marketing campaigns. Ericsson also went into the implications of their report for mobile marketing apps:

“Consumers today depend less on the devices they use, and more on the apps that help them… to find a place to eat, organize their family schedules and other everyday activities. The app culture is turning into a new way of living.”

Compared to other apps such as those for Red Bull, Absolut Vodka and Nike, Facebook’s app isn’t classified as mobile marketing because it doesn’t market a specific product or service. However, the prevalence of app usage while still in bed signals that we are engaging in new ways with our mobile devices. When people find themselves near-constantly connected to apps and the mobile Web, mobile marketing is no longer just a peripheral marketing technique. Mobile marketing activities (such as apps, mobile Web sites, and SMS marketing) are now, for many of us, a part of daily life.

This article was written by Emma Smith of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.

[I:http://yourmobileinfo.info/wp-content/uploads/2011/04/AlexSpeirs18.jpg]Publicised as “the world’s thinnest smartphone” and built upon three years of design experience, the iPad 4 was highly anticipated when released in summer of 2010. With its A4 chip and Retina display, can this fourth generation smartphone really be a mobile commerce difference-maker?

The iPhone 4 is an HD phone, with new Retina display and it has amazing clarity of screen, a great camera, so coupled with its ability to take high res pictures and HD Videos itself, it offers the opportunity for mobile advertisers to bring rich media visual experience to this device too. The text on its display is impressive too. Like the iPad, which also offers an even larger screen and clarity of visuals, both devices have the same OS powering them – iOS4.

Let’s turn to mobile commerce itself. It is seeing an explosive growth in 2011 and is affecting shopping for all those who have integrated mobile marketing into their business plans. With sales predicted to reach a staggering $2 Billion or more, it is difficult to understand how some businesses and retailers have still failed to make the connection. Brands, service industries and retailers need to adjust their approach in order to capitalize on this new market; this whole new audience of mobile users. Apple’s technology has raised the bar and set the challenge for advertisers and marketers. Take a look at Apple’s iAd network and see what they are already achieving.

Neil Strother of ABI Research comments, “It’s not only the device that will alter mobile commerce, it is the underlying iAd platform which allows for in-app purchasing. Assuming this process is as seamless as promised, and consumers can easily make purchases within apps, then this could be an important step forward for m-commerce.” He goes on to say, “It’s important to remember too that this purchase capability will extend to other devices running iOS 4, such as iPads and iPod touch devices”.

What the popularity of this mobile will do for m-commerce is increase the interest and overall sales of smartphones and drive mobile commerce even higher. Mobile marketers have to be up with the play and ready to adapt and refine their approach constantly and stay ahead of the game. It is important to know what their target audience is buying and what platform they are relying upon. It is all exciting movement in an industry that is growing in leaps and bounds.

This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.

The iPhone is arguably Apple’s biggest success story. It’s easy to see why: revolutionary touch screen technology, an in built iPod, mobile internet browsing , email, calendar and a whole host of downloadable apps. The apps, some argue, are one of the key reasons that the phone has experienced such success.

There are currently over 190,000 different iPhone apps and since the app store launched, Apple have enjoyed more than 5 billion downloads, providing a win-win situation. App developers can create applications and distribute them all over the world for free or a small cost while Apple receives a commission on each paid app sold. The iPhone user benefits from the increasing range of applications available for their handset.

The choice of apps available is nothing short of immense. There are informational applications, a host of utilities, loads of games and a selection of eCommerce apps. From eCommerce apps, info apps, games and everything else, there’s a huge selection. So much so, that you could argue that anything possible with the iPhone has already been done!

Some of the most notable apps are obviously those from well known websites or retailers such as eBay and Amazon, both of whom have eCommerce applications enabling users to shop on the move, and Facebook, which developed an application to send its powerhouse of a social networking site mobile. But the top downloaded apps aren’t all big brands and names. Who had ever heard of Lima Sky LLC before the addictive iPhone game, ‘Doodle Jump’ came out?

The top downloaded apps highlight essentially what everyone loves about apps on the iPhone – diversity. From turning your phone into a torch, to playing virtual drums or networking with potential business contacts, you can get apps to do it all. And what with the recent release of the iPhone 4 and its enhanced functionality, the variety is set only to increase.  

Check out this iPhone torch app from Tecmark, iPhone app developer Manchester